Brave for Mac opts to retain 15% of ad revenue for itself, pay content publishers 55%, ad partners 15% and, (this is the good bit) give 15% to the browser’s users’. It does this by targeting web ads via an analysis of users' (anonymous) browsing history. The browser also aims to improve your online privacy by sharing less data with ad customers. In doing so, it will replace them with ads that are sold by Eich's company. It’s a ultra secure, open source web browser that is based upon Chromium/Blink engine, and it aims to block website trackers and remove intrusive internet ads.
Brave for Mac is the brainchild of Brendan Eich (co-founder of the Mozilla Project).
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